Our Story and Philosophy

We are glad you are here.

Dental Health Services, an employee-owned dental benefits company, is recognized for its commitment to overall health and quality service. An alternative to traditional (indemnity) insurance, Dental Health Services has been offering dental plans to groups and individuals throughout California for 35 years and Washington State for 25 years. With the addition of a network of dentists in the state of Oregon, Dental Health Services will continue to foster its mission of bringing quality, affordable dental care to those who need it.

Founded by Godfrey Pernell, DDS in 1974, Dental Health Services was one of the first companies to specialize in the provision of prepaid dental plans, setting industry standards in service and care. The concept—prepaid dentistry—represented a new, effective way to deliver quality and affordable dental care. Dr. Pernell had 1,500 appointments scheduled before his doors opened. “We really had a tiger by the tail,” says Dr. Pernell of those early years.

These values continue to shape the loyalty to members and clients today. The prepaid dentistry concept represents an effective way to deliver quality dental care affordably, and serves more people for less money every day.

Dental Health Services is a leader in the provision of dental care and benefits to individuals, families, labor unions, employers, and associations. This independently-owned company continues to succeed with a pioneering spirit, forging new paths in dental care through conscientious service, progressive plan design, and a rigorous 107-point Quality Assurance program that sets high standards in care and emphasizes oral health and wellness. Dental Health Services is one of the few dental plans in the country with a dentist as its chairman. Dental Health Services will maintain its dedication to excellence with attention to member needs, sensitivity to market changes, and innovations in dental care. During these difficult economic times, Dental Health Services works hard to advocate for its members, ensuring they receive the quality services they need at the price they can afford. The commitment to finding new ways to better serve its members will continue to set Dental Health Services apart in the health industry.


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From their own mouth.

"The value of a Dental Health Services dental plan is not just in its price, but in the intangible benefits - the 'extra mile' feeling that makes the client, broker and Dental Health Services have a win-win-win partnership."
- Lynn Arthurs - LFA Insurance Services, Inc.

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